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BRAND VALUATION SERVICES
Brand Valuation has become an essential strategic element in the executive management of the modern enterprise. Well-managed brands are a significant aspect of corporate worth, often valued at many times net sales, and can be the most valuable assets an organization possesses.
KLM, Inc. pioneered an Intangible Asset Valuation Model during the mid-1990s, which was designed to assign quantifiable economic value to previously Intangible Assets, such as Brands, Intellectual Capital, and Knowledge.
Today Brand Valuation plays an essential role in many aspects of business management:
- Establishing overall corporate value in mergers and acquisitions.
- Setting royalty rates in licensing arrangements.
- Assessing the effectiveness of corporate strategies, plans, brand management, marketing and advertising initiatives.
- Scenario planning.
- Benchmarking.
Organizations involved in a merger or acquisition, licensing their brand, strategic planning, or who are desirous of establishing metrics for top management effectiveness, should consider brand valuation as an essential tool for setting real market value or increasing the accountability of management.
KLM, Inc. provides Brand Valuation services and analysis.
KLM, Inc. has significant experience in this new discipline, and has performed brand valuation work for a number of clients, and within various industries, as follows:
1) Celestial Seasonings, Inc. 1) Beverages/Specialty Tea
2) Breckenridge Brewery
3) Hewlett-Packard Company
4) Izzo Systems, Inc.
5) Blue Sky Natural Sodas
6) Tangle Toys, Inc.
7) Good Earth Teas
2) Alcoholic Beverages/Beer
3) Technology/Paper/Media/Office Supplies
4) Sporting Equipment/Luggage
5) Beverages/Soft Drinks
6) Toys/Puzzles and Games
7) Beverages/Specialty Tea
8) Foods
9) Consumer Packaged Goods
10) Private Label Products
KLM, Inc. has presented many workshops and speeches addressing Brand Valuation, Intellectual Capital, and Branding, to include:
1) Organized and presented Intellectual Capital Institute: “Intellectual Capital and the New Value of Intellectual Property,” executive briefing and training seminar for attorneys and clients of Townsend and Townsend and Crew, LLP. (7/11/02)
2) Workshop: “Intellectual Capital and Brand Equity,” for TEC, an International Organization for CEOs, Regional Meeting. (12/18/01)
3) Speech: “Branding and Business Strategy,” at the Larimer County September Symposium. (9/21/01)
4) University Course: “Intellectual Capital and Intellectual Property,” at the University of Denver Law School, co-taught w/Ms. Lesley Craig, Esq. (6-7/01)
5) Workshop: “Branding and Brand Valuation,” for TEC, an International Organization of CEOs, Regional Meeting. (6/14/2000)
6) Speech: “Intellectual Property and Brand Strategy,” at World Trade Day, “Trade and Technology: Accessing Global Markets in the New Millennium.” (5/10/2000)
7) Workshop: “The New Economy, Intellectual Capital, and Branding,” for TEC, an International Organization of CEOs, Regional Meeting. (3/16/2000)
8) Speech: “Intellectual Capital and Branding,” at the Public Relations Society of America, Midwestern Division Meeting. (2/13/2000)
9) Speech: “Intellectual Capital, Corporate Culture, and Innovation,” at Innovation University, conference on “Corporate Culture and Innovation.” (6/8/99)
10) Keynote Speech: “Brand Re-Identification: A Theory of Brand Development in the Digital Age,” at the 4th International Conference of the Design Management Institute, “Design Management in the Digital Environment.” (4/26/99)
11) Keynote Speech: “Corporate Strategy and Branding,” at the International Bottled Water Conference. (10/22/98)
12) Keynote Speech: "Intellectual Capital and Brand Valuation," at week-long conference, “The Battle of the Brands.” (4/98)
KLM, Inc. possesses extensive expertise in Brand Dimensionalization and Brand Valuation Calculus.
For further information, or a Capabilities Presentation, contact: Dr. Lindsay Moore at 303-444-7212, lmoore@klminc.com. KLM, Inc., P.O. Box 948, Boulder, Colorado 80306-0948. Telephone 303-444-7212, Telefax 303-444-7235.
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