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THE VALUE OF BRAND EQUITY
Read the following articles by Dr. Lindsay Moore to further understand the value of brand equity.
Front Range Tech Biz article
"Intangible assets, intellectual capital or property?
It does make a difference"
Feb. 3, 2002, by Lesley Craig and Dr. Lindsay Moore
HTML version
Boulder County Business Report
"Brand equity critical in firms' valuation"
(Oct. 19-Nov.1, 2001) by Dr. Lindsay Moore
Downloadable pdf
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