KLM, Inc.'s Brand Valuation Services
Brand Valuation has become an essential strategic element in the executive management of the modern enterprise. Well-managed brands are a significant aspect of corporate worth, often valued at many times net sales, and can be the most valuable assets an organization possesses.

Brand Valuation Basics
Since the late 1990s, the need to establish dollar valuations for Intellectual Capital Assets has driven the development of a handful of valuation methods. These methods are nearing formal recognition by the Financial Accounting Standards Board (FASB), and are headed toward inclusion in the standard repertoire of the Generally Accepted Accounting Principles (GAAP). Essentially, there are four approaches to valuing a Brand, and one or more of them may be applicable in any individual instance.