MARKET, INDUSTRY, AND COMPETITIVE ANALYSIS

Market, industry, and competitive analyses are essential aspects of professional business and strategic planning, as well as being integral aspects of branding, marketing, and selling activities.

Without an overview of the business landscape, and an understanding of the geography or detail of the landscape, it is difficult, if not impossible to develop effective strategies or targeted tactics.

Business and enterprise success are dependent upon market knowledge, demand-driven products and services, and competitive intelligence.

KLM, Inc. has worked within many industries and can provide customized, in-depth, or top-line, fully documented market analyses within any sector, market, industry, segment, or category.

KLM, Inc. can locate your product(s) or service(s) within its market landscape, and provide the analysis necessary for professional strategy development.

Strategic Market Analysis services include:
1) Industry or segment identification.
2) Primary and secondary industry segmentation.
3) Category analysis.
4) Dollar and unit sizing of market segments.
5) Market share analysis by player.
6) Trend analyses of dollars and units, by segment, over time.
7) Consumption, demand, and lifestyle factors.
8) Industry trends.
9) Channel of trade segmentation and analysis.
10) Market opportunity analysis.

Competitive Analysis services include:
1) Identification of competitive landscape and the primary players.
2) Identification of primary competitive set.
3) Positioning analysis of competitors.
4) Product and service analysis, with strengths and weaknesses.
5) Identification of hero product and services, with rationale.
6) Identification and prioritization of selling points.
7) Pricing and channel analyses.
8) Competitive intelligence.

For further information, contact: Dr. Lindsay Moore at (303) 444-7212, lmoore@klminc.com.