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Strategic ChronicleTM:
A Quarterly for Strategic Thinkers
Subscribe (FREE) to Strategic Chronicle, and we will email to you a PDF version of the newsletter every quarter.
Issue 15, Summer 2005
Articles include:
• Tech-Transfer Strategy
• "The Ethical Crisis in America" - A Status Report
• Strategic Monitor - Strategy and Time
Issue 12, Fall 2004
Articles include:
• Brand Relevance
• Non-Financial Performance Measurements
Issue 11, Summer 2004
Articles include:
• Corporate Governance in Private Organizations
• The New Brand Management - Corporate Reputation
• Managerial Competencies and the Enterprise Asset Base
Issue 10, Spring 2004
Articles include:
• The Strategic Significance of Brands
• The Theory of the Brand
• The New Market State and Corporate Social Responsibility
• The Theory of the Modern State
Issue 9, Winter 2004
Articles include:
• Strategic Readiness
• The Capitalist Business Model - Efficiency and Innovation
• Ethical-Regulatory Compliance
Issue 8, Fall 2003
Articles include:
• Social Responsibility and Commercialization of Society
• Strategy for an Ethical Organization
• Marking Marketing Strategic
Issue 7, Summer 2003
Articles include:
• Social Capital and Economic Growth
• Uncertainty and Scenario Planning
• Why Does Planning Fail?
• Changing Global Demographics
Issue 6, Spring 2003
Articles include:
• Branding State and Civic Entities
• Two Approaches to Reinventing Marketing
• Knowledge and Economic Growth
Issue 5, Winter 2003
Articles include:
• Strategy for Delivering Social and Cultural Benefit
• Towards a Strategy of Valuing Patents as Intellectual Capital
• Branding Radioactive Waste
Issue 4, Fall 2002
Articles include:
• Building Market Capitalization With Intellectual Capital Assets
• How Do We Think Strategically?
• Brand Valuation Basics
• PepsiCo Goes Natural
Issue 3, Summer 2002
Articles include:
• Competitive Strategy
• Brand Faceting and Marketing Strategy
• What Is Intellectual Capital?
• Intellectual Capital and Intellectual Property
• Branding Diamonds
HTML version
Downloadable pdf
Issue 2, Spring 2002
Articles include:
• Has Strategy Changed?
• Liberation Marketing and Consumer Society
• What is Knowledge Management?
• The New Brand Strategy at Philip Morris
HTML version
Downloadable pdf (337K)
Issue 1, December 2001
Articles include:
• New Thinking About the Value of Strategy
• Why Do We Need A Brand Strategy?
• The State as a Brand
• The Theory of Branding
• A Dracula Theme Park
HTML version
Downloadable pdf (337K)