The biggest obstacles to the success of planning are usually located within the organization itself. They are:

1) The failure to have a plan, or to successfully communicate it to others.

2) Elevating the imperative to grow to a level that includes sacrificing differentiation and competitive advantage.

3) The failure to position the enterprise in the marketplace and establish a brand.

4) The failure to understand market saturation and the law of diminishing returns.

5) The failure to manage change.

6) The failure to have a contingency plan and to act upon it.

7) The failure of leadership to lead and make hard choices.